84x64 cm each, installation dimension variable | Filler, oak frame
Interpellation is a concept regarding the notion of ideology, associated with the French philosopher Louis Althusser. He writes that the process of hailing, or interpellating - unconciuossly transforms individuals to subjects of ideology. For example when a policeman calls out "Hey you!" on the street, anyone who turns their head, and so to speak "answers" the call, is submitted to the ideology of law.
A word is always also an image. Language connects to categories and clusters of information that projects an internal image when triggered. In that sense they function no different than normal perception. What we see is images constructed inside the mind. We never perceive reality objectively or in itself. Perception is interpretation and thus consist of language, in the same manner as words.
However, even more, as vision usually stems from physical reality, so does also words, written or spoken. Nothing ever communicates without being inscribed into a matter of some sort. The stuff surrounding us is also what connects us; without it, we would be completely sealed off. How, or in what way, words inserts into reality affects how we perceive them. Thus reality itself seeps into the language. There exists no clear or unmediated communication. Matter adds to the message. Because which matter we choose to communicate through reflects on who we are, it can also help to reveal unconscious or hidden meanings.
The first written words were inscribed in stone or clay. One of the purposes was to save them for the future, to protect them from the volatility of time. To speak, or to write, is always to some extent, an act of power. The receiver must initially submit his or her attention to the message. No matter how insignificant, its meaning will always change the receiver forever. The receiver usually processes the reception, but he or she will never be the same as before. It is no coincident that many of the first examples of texts are curses, prayers or laws — different ways of trying to influence reality.
Word series is part of Template, an array of works made by using pieces of wooden plates as templates. They function a bit as a mould or matrix for the finished work.
Reminiscent of Richard Serra's Verb List I try to use simple and clearly defined actions to shape the filler in my works. This method ensures there is always non-cognitive aspects to the production process.